What is a medium skin tone?

The principal behind STELLAR is that we deliver to all skin tones and over deliver to medium skin tones.

Medium skin tones are the fastest growing demographic in North America.

Medium skin tones are the fastest growing demographic in North America. It includes Hispanics, Latinos, West and East Indians, African-Americans, Armenians, Chinese, Aboriginals, Middle Eastern people….the list goes on.

If you are from one of these heritages, then you probably have experienced frustration finding foundations, concealers, powders and even nude lipsticks that truly compliment your skin tone. There are subtle undertones in medium skin tones that often clash with many products on the market.

STELLAR was created to be inclusive, and feature fantastic makeup for all skin tones. It is disrupting the beauty landscape and has debuted with 22 foundations, ensuring the colors and products cover medium skin tones.

It’s the fastest growing demographic in North America! It’s a group that includes Hispanics, Latinos, West Indians, Afro-Americans, Armenians, Chinese, East Indians, Aboriginals, Middle Eastern people….the list goes on.

There are subtle undertones in medium skin tones that often clash with many products on the market.

If your heritage is from one of these  groups, then you probably have experienced, as we have, a lot of frustration with finding foundations, concealers, powders and even nude lipsticks that truly compliment your skin tone. There are subtle undertones in our skin that often clash with a lot of the stuff that’s on the market.

How do we know there’s an overlooked segment of the population? We know this market, because we are this market. We’ve lived this market.